In todays marketplace, business must evolve to stay competitive. Growth is not a byproduct of the status quo. Successful companies benefit by bringing in an objective perspective whose thinking is not influenced by internal factors.
All consulting projects begin with a clear understanding of what the successful end state will be. Once this is clearly understood, the process of identifying both the barriers and drivers of success is addressed. This simple but enlightening process has been the foundation of my approach to developing solutions for performance improvement, product development, research, and marketing challenges.
K.T. Root and Associates was formed to assist businesses that need domain expertise for the automotive eCommerce and interactive marketplace. This consulting practice draws upon 20+ years of firsthand experience in this ever- changing and challenging industry.
I have worked with manufacturers, dealer groups, consumer portals, service providers, training firms, researchers, as well as suppliers and vendors.
Read Kevin Root's Professional Overview, Areas of Expertise and Core Competencies
In the News: DrivingSales.com Names Kevin Root to Board of Advisors
Delivers Results
“Kevin has been fantastic to work with over the past year. He is incredibly detail oriented and as such, he delivers results to plan, as opposed to needing to recalibrate throughout the engagement. Additionally, he is highly collaborative and easy to get along with, such that both parties' requirements are incorporated in the end result.” November 2008
David Schwartz, Director, Local Advertising, Yahoo!