Product & Serviced Launched 

I have brought over a dozen new products or services to market in the last 15 years. Below is a partial listing.  


The first Ford dealership website - 1994, nine months before Ford launched FMC.com

Microsoft CarPoint, V1, V2 - 1997/1998

Microsoft DealerPoint - V1 , V2 - 1998/1999

Automotive Document Standards (ADF) - 1998 - Industry-wide automotive lead standards

Cobalt eDealer Academy - 2000 - Instructor led training courses licensed to OEMs

eDealer Performance Assessment Tool - 2001 - Web based performance assessment tool

eMystery Shopping (TM) - 2001- Automated email response assessment service for OEMs

Lexus Lead Source Performance Calculator - 2002 - Automated lead source evaluation tool

Kia University - 2002 - 34 web based courses and a custom Learning Content Mgt. System

Cobalt University - 2003 - The auto industry's first Learning Content Management System

Volkswagen eCommerce Best Practices - 2003- A series of web based training courses

Audi eCommerce Best Practices - 2003 - Macromedia award winning web based training

Prospector CRM Performance Improvement  - 2004 - CRM performance consulting 

Cobalt Performance Improvement Consulting - 2005 - Dealership Operational Consulting

Cobalt's eDealer Performance Research - 2003, 2005, 2007 - Industry eBusiness Reports

UsedCars.com V2.0 - 2008 - B-C lead generation portal 

Copyright 2009 Kevin T Root.