Video Presentation: Marketing in A Down Economy
This presentation was designed to showcase the automotive eCommerce thought leadership of the company and to specifically address business objectives including reduction of dealership cancelations. By understanding the business challenges faced by the target audience (dealership internet sale representatives and dealership management), I was able to create a presentation that was full of useful tactics that the audience could apply to solve their challenges, while simultaneously advancing the business objectives of Dealix.
This presentation was deemed one of the best of the conference and was rebroadcast via web conference to over 240 additional customers and prospects, creating a positive branded impression while generating hundreds of leads for the sales team. Presentation written and delivered by Kevin Root.
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